THE LAUNCH OF BRAND-NEW REVOLUTIONARY ENTERTAINMENT VENUE URBAN PLAYGROUND

Urban Playground promises to be the must-go-to destination for Manchester’s biggest and best experiential day out. The exciting new complex, open from Thursday 10th February includes the highly anticipated THE CUBE Live, Tech-Infused Mini Golf, Putters and award-winning burger bar THE BUTCHER (The Netherlands, Germany, Spain & U.K.), designed by renowned international architects Baranowitz + Kronenberg (B+K). Applying their aptitude in spatial design and human experience, B+K have created a world of exploration that sparks play and social interaction. Stretching over two floors and 4,000 square metres, the immersive venue and first Urban Playground site, adds a new dimension to the retail experience.

Urban Playground, in partnership with Objective Media Group is bringing THE CUBE to Manchester. You have seen it on TV, but now the award-winning hit show has left the studio and, for the first time ever, fans of the show can experience THE CUBE live. The unique venue offers teams of up to four to play THE CUBE Live and will see contestants attempt seemingly simple tasks within the high-pressure confines of the iconic Perspex box. Choosing seven iconic games, both single player and two player that feature on the original TV series, team-mates will have to overcome extreme nerves and intense pressure as they take on THE CUBE.

The eagerly anticipated opening of Urban Playground in Manchester Arndale is set for Thursday 10th February 2022 and tickets are on sale now at https://www.urbanplayground.co.uk/

Do you have what it takes to beat the mighty Cube? Tickets to play THE CUBE Live range from £30 up to £45. Tickets should be booked in advance to avoid disappointment.

The experience doesn’t stop there. The Bar has you covered with everything from delicious cocktails to all your favourite liqueurs. It’s the perfect place to sit back, catch up and watch people take on THE CUBE Live.

Accompanying THE CUBE Live is Putters; a Tech-Infused Mini Golf extravaganza delivering the best putting experience in the world. Challenge your friends or family in groups of up to six and take on three themed nine-hole challenges designed to captivate and challenge visitors. Live scoreboards show each player’s points, you’ll also find on-screen animations and audio bringing every hole to life. Keep your eyes on the scoreboard and see how your points stack up, not just against your team, but against other high scores each day and see if you’re the best crazy golf player in Manchester. Prices of tickets range from £7 up to £20. The minimum age to play Putters is 9 years old.

Playing golf can be thirsty work, so Urban Playground has installed Putters Bar, the uber-cool cocktail bar with an array of premium beers, wines, spirits, and cocktails available to purchase.

Urban Playground are the first people in the UK to launch the award-winning burger bar THE BUTCHER (part of the hospitality group THE ENTOURAGE GROUP) as part of the two-storey complex in Manchester Arndale. With rave reviews around the world, the chefs choose to work only with the best quality meat: Aberdeen Angus beef committing to creating the ultimate burger. From the choice of meat to the selection of herbs, the freshest vegetables, the magic signature sauces, right down to the semi-brioche bun, THE BUTCHER constantly commits to creating the best quality burgers.

Created by serial entrepreneur Yossi Eliyahoo of THE ENTOURAGE GROUP, THE BUTCHER is a high-end yet casual burger bar with an international charisma. The established brand has several locations across the globe including The Netherlands, Germany & Spain. True to its metropolitan homes, THE BUTCHER is a full-service concept offering all-day haute fast food. Everything is done with the greatest craftsmanship. For the full menu, see here.  

Yossi Eliyahoo, Founder and Co-Owner at THE ENTOURAGE GROUP says – “Over the past years, within THE ENTOURAGE GROUP, THE BUTCHER has developed into a successful brand with a lot of potential for further growth”.

Global leader Mellors Group who today launch Urban Playground: a brand new, revolutionary entertainment venue in the heart of Manchester is responsible for the biggest theme parks and attractions around the world. Director of Urban Playground, Edward Mellors says – “Mellors Group are thrilled to launch Urban Playground at Manchester Arndale. The Cube Live is the first of its kind along with a state-of-the-art Tech-Infused Putters mini golf and food franchise, THE BUTCHER. We hope this is the first of many Urban Playground attractions to be produced across the UK and cannot wait for doors to open to the public for the very first time.

Holly Pye, Commercial Director at Objective Media Group says – “We are very excited that The Cube is joining Urban Playground. At last members of the public will get the opportunity to play these iconic games for themselves and get a taste of the adrenaline that has had viewers hooked for over 11 series.”

Ben Tebbutt, Director at Box Property, added: “With the first venue set to open in early 2022, others being secured and an active search in progress for additional units across the UK, this is an exciting prospect from our long-time partners, The Mellors Group.”

They increased footfall by 6 per cent with their temporary Christmas Market and Winter Wonderland installation in Nottingham city centre, so with Manchester being a permanent attraction, it’s expected to make a huge impact on the national retail experience.”

Alon Baranowitz and Irene Kronenberg, Co-Founders of Baranowitz + Kronenberg said: “We are delighted to have had the opportunity to work with Urban Playground and Mellor’s Group on creating a brave new world of fun and theatre inside The Manchester Arndale and introduce The Cube into the public domain for the first time. It was important that we captured that magical feeling of temporality at fairgrounds and as always, the spatial arrangement is key for delivering a clear message from the threshold. UP’s ability to morph and surprise you with something new is a very strong statement and unique of its kind.”

Colin Finn, spokesperson for Manchester Arndale – “It is great news that Urban Playground – which includes The Cube Live – has chosen Manchester Arndale as itsfirst location in the UK. Urban Playground is a truly exciting, high-profile use with a unique experiential offer and a key addition to the centre’s leisure provision.”

Experiential attractions are rapidly becoming key features of UK shopping destinations and are helping to draw in more visitors from a broader catchment tempted by a multi-purpose visit. This, in turn, attracts other occupiers enhancing the centre’s appeal and vibrancy. Urban Playground will be a huge asset to Manchester Arndale, reinforcing the centre’s position as one of the premier shopping destinations in the north west.”

Opening Times

(Under 16s are not permitted after 7pm)

THE CUBE Live

(approx. 1.5 hour experience)

Mon – Fri: 11am – 10.30pm
Saturday: 10am – 11pm
Sunday: 11am – 7.30pm

Participants must be at least 12 years old

Putters

(approx. 45 minutes session)

Mon – Fri: 11am – 9.45pm
Saturday: 10am – 10.15pm
Sunday: 11am – 6.00pm

Participants must be at least 9 years old

Follow @UrbanPlaygroundUK on Facebook, Instagram and Twitter.

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