Squid Game: The Experience, which allows players to dive into the action of the hit Netflix series, is now open at Immerse LDN for a limited run only until 4^th January 2026.

Following successful runs in New York, Sydney, Seoul, and Madrid, Squid Game: The Experience at Immerse LDN is presented by Netflix in collaboration with The Luna Entertainment Group and LETSGO.

Perfect for fans of the series and family thrill-seekers, players can explore the recreated immersive sets as they take on five challenges inspired the television series’ nail-biting tasks, including the once-in-a-lifetime chance to see if you’d survive ‘Red Light, Green Light’ under the watchful eye of the haunting Young-hee doll.

The experience begins in the Bunk Room, the iconic dormitory where the Squid Game soldiers and the infamous Recruiter will prepare you for the excitement ahead. Next, navigate the Memory Steps, a challenge that tests both observation and nerve, before taking on the Marbles Room, where alliances will be made and broken.

Feel the intensity mount in the Tug of War room, as teams balance strength and strategy, before you brace yourself for Red Light, Green Light, a full-scale recreation of the series’ most infamous challenge.

Finally, confront the chaos of Round & Round, where adrenaline and uncertainty collide, and a winner is finally crowned – after they make an agonising choice.

Once the game is over, guests can enjoy the Korean-inspired Night Market where they will be able to purchase exclusive ‘Squid Game: The Experience’ merchandise and refuel with snacks and drinks, including Nongshim Spicy Shrimp Crackers, Squid Games Doughnuts, Madam Hong Lady Boba Bubble Tea and South Korean alcoholic drinks such as Terra beers and Jinro Soju. Finally, pose for a celebratory photo opportunity to remember the experience. 

George Wood, Managing Director of The Luna Entertainment Group, said, “Squid Game has been one of the biggest cultural phenomena of the last few years, so being able to bring the series to life in London and allow the public to take on the challenges has been a dream come true for us. We’re excited to welcome as many as possible through our doors before we close on 4^th January.

“We’re all huge fans of the series, so every challenge has been built from the ground up to recreate the thrills the characters would have felt – trust me, when you’re trying to freeze in front of Young-hee, you’ll know a little more how Player 456 felt in the series. Until you actually step into the challenge rooms and look in the whites of the eyes of your fellow competitors, do you really know if you’d survive?”

Tickets are available now via https://squidgameexperienceuk.com/ with General Admission tickets from £21.00 for under 16’s, £32.00 for adults and Group rates available. Team and Corporate packages are also available, including exclusive evening sessions with hot food.