Joe & The Juice is excited to announce the opening of its newest UK store at the Trafford Centre on Friday 28th November 2025, bringing the brand’s signature Scandinavian energy, fresh food and functional drinks to one of the country’s most visited shopping destinations.

Landing on Black Friday, the Trafford Centre launch will give shoppers the opportunity to win a range of exclusive prizes throughout opening day in true JOE style with a spinning prize wheel. The opening also coincides with JOE’s Black Week campaign (24th–30th November), where customers will have access to limited-time offers including discounted JOE Cards, allowing guests to purchase
10 items for the price of 7 via the JOE app and in-store.

Located in the Upper Dome of the shopping centre, the 2,000 sq ft store will celebrate its grand opening at 10am on Friday, 28 November, with plenty of special surprises planned for the day. Following launch, the store will operate its regular hours of 8am–10pm, Monday to Sunday.

Visitors will be able to enjoy Joe & The Juice’s healthy and functional menu including its signature Scandi-inspired sandwiches made fresh to order. Expect fan favourites from the Tunacado, the popular Iced Matcha drinks, functional shakes, and Joe’s iconic juices and shots. The new store also features a dedicated space for the the JOE app, where customers can pre order, skip the line and earn points for their purchases. For those unable to visit in person, locals within the
area can conveniently order through Deliveroo.

Just in time for the festive season, the opening coincides with Joe & The Juice’s debut of its first-ever Christmas sandwich, which shoppers can pop along to try for some respite from the Black Friday rush. The ‘Joe Ho Ho’ offers a delicious Joe-twist on everyone’s favourite way to enjoy the classic Boxing Day turkey sandwich, guaranteed to become a new holiday favourite.

Jon James, Joe & The Juice’s UK Managing Director, commented: “Manchester’s vibrant community is what makes it the perfect home for Joe & The Juice and the response the city has shown to our Cross Street opening said it all. We’ve grown fast across Manchester and can’t wait to bring even more people into the Joe experience as we open our Trafford Centre store this Black Friday, ready to fuel with our wide, functional offering. With further spots coming across the city next
year, we’re only just getting warmed up.”

Following strong local demand, including a shoutout from Manchester rapper Aitch, the launch adds to a flurry of store openings in Manchester across 2025, including its biggest ever store at the Manchester Arndale earlier this year.

Exciting developments are also planned for 2026 including Mosley Street confirmed to open its doors in January 2026, joining a bustling stretch of the city centre to help locals beat the January blues. The expansion comes as the brand looks to grow its UK presence and work towards its goal of opening 1,000 stores globally across the next five years.
-E