1,000 instant-win prizes up for grabs – plus the chance to ‘crack’ 10 Golden Beauty Eggs
All-day breakfast favourite Eggslut has announced a community-led collaboration with UK’s leading digital beauty destination LOOKFANTASTIC, bringing an exclusive pop-up to Manchester’s Spinningfields Square on Sunday 22nd February.
The high-energy activation will pair Eggslut’s cult, egg-centric menu with interactive challenges, giving Mancunians and visitors to the city the chance to win exclusive prizes from both brands.
At the centre of the experience, LOOKFANTASTIC will host a ‘crack-the-code’ padlock challenge, inviting guests to attempt to unlock the Golden Beauty Egg, filled with an elevated edit of luxury beauty must-haves, with ten Beauty Eggs up for grabs on the day. Even those who don’t crack the code won’t leave empty-handed, with all participants receiving an Eggslut voucher and a LOOKFANTASTIC discount code valid until 28th February.
Alongside the headline challenge, 1,000 instant-win prizes will be available throughout the pop-up, including free Hash Browns, French Toast Sticks, Coffees and Matchas, bundle offers and discount vouchers.
The collaboration will extend beyond the one-day pop-up, running from Sunday 22nd February to Saturday 28th February across Eggslut locations in Manchester and London’s Fitzrovia, Portobello, Stratford and Shoreditch. During this period, customers who make a purchase at participating Eggslut stores will receive either £5 off the Beauty Egg, 25% off their LOOKFANTASTIC order (excluding the Beauty Egg), or a Golden Ticket – with five Beauty Eggs available to win per store.
The activation follows the landmark regional UK launch of Eggslut Manchester on Valentine’s Day, as the brand continues to build momentum in the city – inviting both egg lovers and beauty enthusiasts alike to get involved.
Natasha Grech, Head of Partnerships & Communications at Eggslut UK, said:
“We’re really excited to partner with LOOKFANTASTIC. They’re all about confidence and indulgence, which makes this feel like a natural fit for Eggslut. We’re known for comfort food done right, so teaming up with a brand that brings the same feel-good energy feels like the perfect match. It’s an eggquisite partnership, if we do say so ourselves.”
Keely Gough, Managing Director at LOOKFANTASTIC said:
“We’ve cracked the perfect partnership for this year’s launch of LOOKFANTASTIC’s highly anticipated Beauty Egg. Teaming up with the equally iconic Eggslut lets us serve an iconic pairing of luxury beauty and gourmet comfort food, giving customers a new way to indulge in feel-good treats inside and out.”
Eggslut Manchester
129 Deansgate, Manchester M3 3WR
Open 7 days a week: 7am – 4pm weekdays, 8am – 5pm on the weekend
Imagery at the link HERE
MANCHESTER PULSE 