WINGSTOP UKI LAUNCHES DRAGON’S BREATH ACROSS THE NATION

This Wednesday, Wingstop UKI, the restaurant brand that doesn’t play when it comes to flavour, launches Dragon’s Breath, a new limited-time flavour. Available in Wingstop restaurants across the UK and Ireland and on Deliveroo for 12 weeks only, Dragon’s Breath combines rich smokiness with subtle sweetness that develops into a warm, savoury intensity that builds with every bite.

For fans wondering why giant dragon shadows lit up skylines across the UK after dark over the past two weeks, Dragon’s Breath is the answer. In a bold stunt to signal the arrival of the new flavour, fiery projections illuminated landmarks across the UK including Tower Bridge, The Forth Bridge, Waterloo Road Warehouse and Hanover Street, sparking excitement and curiosity among passers-by.

Tapping into the ‘swicy’ trend, Dragon’s Breath delivers a layered flavour experience that taps into, blending a rich smokiness with subtle sweetness that builds into a bold, savoury finish. 

Dragon’s Breath joins 10 other iconic flavours on the Wingstop UKI menu and is available to be hand-sauced-and-tossed across wings, tenders, boneless and the chicken burger. For the ultimate flavour combination, Dragon’s Breath pairs perfectly with Wingstop’s bestselling ranch dip, where the cool, creamy contrast makes the heat hit even better.

On Saturday night, the dragons returned to Liverpool’s St John’s Beacon officially revealing the flavour to fans.

“We lit up the UK’s skylines with our dragon projections, and now the flavour will do the talking.” said Emma Colquhoun, Chief Growth Officer at Wingstop UKI“Dragon’s Breath is everything a limited drop should be. Our fans don’t just order wings, they choose a flavour that fits their mood and we’ve spent months making sure this one delivers. Rich smokiness, subtle sweetness, heat that builds with every bite. It’s dramatic, it’s bold, and it’s the kind of flavour that starts conversations. Only here for twelve weeks. don’t miss out.”

Dragon’s Breath is available now, try at your nearest Wingstop or order via Deliveroo before it’s gone.

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