Harvey Nichols is delighted to announce that Nutella, one of the most iconic Italian brands, will be bringing their personalisation roadshow to Harvey Nichols Manchester for the first time. The service will be available to the luxury retailer’s customers from the 11 December to the 24 December 2016.
The instant service will be located in the Second Floor Foodmarket, where a personalised jar can be purchased in a matter of minutes. Jars can be purchased with a beautiful Nutella gift box and ribbon, making a jar of the nation’s favourite hazelnut spread the perfect gift for lovers of Nutella – or why not show a little love to yourself by getting your own name or message on a jar.
The Nutella personalisation service will also travel to Harvey Nichols stores in Bristol, Birmingham, Edinburgh, Leeds and Knightsbridge.
- Bristol (19 October – 31 October)
- Birmingham (1 November – 14 November)
- Edinburgh (15 November – 10 December)
- Leeds (26 November – 10 December)
- Manchester (11 December – 24 December)
- Knightsbridge (mid-November through to 24 December)
The collaboration with Nutella begins just a few weeks ahead of the launch of a new winter campaign from Harvey Nichols called “Britalia”. The promotion will celebrate the best of Italian style, beauty, food, drink, culture and lifestyle.
The personalisation service will be available during Harvey Nichols Foodmarket opening hours, and prices start at £5 for a personalised Nutella jar or £8 for a beautiful ribbon-wrapped gift box with a personalised jar.
The initiative, in partnership with the Italian Ministry of Economic Development and the Italian Trade Agency, celebrates the best of Italian style, beauty, food, drink, culture and lifestyle. “Britalia” (pronounced “Brit-alia”) will bring the best of Italy to Harvey Nichols, and the luxury retailer will unveil a range of new Italian collections in store and online in November – curated with a twist.
The campaign will be rolled out globally – a first for Harvey Nichols – across all stores in the UK and Ireland, harveynichols.com and the seven international stores. “Britalia” will be supported by print and online media, a creative campaign, window displays, exclusive partnerships, events, installations, hospitality and culinary surprises.