The Christmas windows focus on spreading positivity this year, with high energy, celebratory visual displays.
The world’s leading luxury retailer, Harvey Nichols, today unveils the big gest window schemes of the year – the Christmas windows. Inspired by the vibrant colours from the Autumn / Winter 2017 fashion shows and pre-spring collections, the displays have been designed to delight customers and spread a positive message during the festive period by using a vivid colour palette, innovative lighting techniques and an upbeat sentiment to create high energy, celebratory window schemes.
Rainbow hues, bold textures and graphic patterns have produced breathtaking display s that are brimming with star shapes and motifs to mesmerise passersby. Innovative lighting techniques have been employed for the first time, including 382 rotating mirror balls and thousands of LED lights, vinyl stars and hanging dec orations, and each window has a metallic foil, sequin and holographic background to create a dazzling riot of colour. Luxurious gift ideas are displayed in giant festive baubles and playful Christmas tree silhouettes are visible throughout.
Janet Wardley, Head of Visual Display, comments: “ Themes of joy and positivity ran through the AW17 and SS18 shows, evoking a determination not to dwell on the uncertain times of the current climate. This inspired us to create a high energy scheme that uses dazzling colours, lights and shapes to entertain our customers – some of the pieces of vinyl are so bright that the team had to wear sunglasses during the install!”
The Harvey Nichols 2017 Christmas windows use:
- 5,370m of LED strip lights have been used within the Christmas windows, which is the equivalent in length to 478 Routemaster buses
- The Christmas windows contain 5,101 hanging baubles, neon balls and stars, and over 2,000m of sparkly vinyl
- 3,555 vinyl stars
- 382 mirror balls
- 62 bespoke wigs have been made
- And the team have given 620 mannequins a manicure!!
The windows displays are in Harvey Nichols store s in the UK and Ireland.