2,000 afternoon teas a month persuade five star hotel to replace traditional lunch with themed teas – starting with Pride Tea.

The Great British Bake Off effect and the next generation of Britons has resulted in a spark in popularity of the traditional afternoon tea, with the five-star Lowry Hotel seeing over 2,000 afternoon teas being sold each month.

The genteel tradition which is now popular for social get togethers, has resulted in The Lowry Hotel saying goodbye to their long lunch service and hello to a bespoke range of limited-edition afternoon teas, accompanied by the hotel’s very own ‘Lowry Blend’ tea.

Since opening in 2001, The Lowry Hotel’s traditional afternoon tea has been a firm favourite of guests and diners, with the demand being so high that The Lowry Hotel has made the strategic decision to replace the lunch menu and create an impeccable selection of afternoon teas, making them one of the first hotels in Manchester to progress from the lunch menu tradition.

The exclusive afternoon teas, which will have a change of theme every month, will be influenced by local events, produce and ingredients. The expansion of the hotel’s already delicious range of afternoon tea starts with a Pride-themed afternoon tea to celebrate Manchester Pride taking place over the August Bank Holiday Weekend, with £1 from every afternoon tea sold being donated to the charity.

The pride-themed afternoon tea is a combination of magical flavours with rainbow layered cake, sparkling macaroons and a range of delicious sandwiches.

With the nation’s love of tea, The Lowry Hotel has teamed up with Manchester Tea Merchant, James Green of Tea from The Manor to create an exquisite range of teas including The Lowry’s own unique blend, to add an extra twist to the hotel’s new concept.

General Manager, Adrian Ellis, said: “The demand for afternoon tea has spiked in recent years which is our reasoning behind removing the lunch offering from the hotel menu and focusing on the afternoon tea menu.

“The hotel prides itself on experimenting with new concepts and replacing lunch with an array of bespoke afternoon teas is a testament of this.

“We look forward to sharing the kitchen’s innovative afternoon tea themed creations every month, which are made with only the best local produce.”  

The Pride-themed afternoon is available in the River Bar and Restaurant from August 1^st.

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The Lowry Hotel

The five-star Lowry Hotel is an independent luxury hotel located on the Salford-Manchester boundary, and is the only hotel in the region to be part of the prestigious Leading Hotels of The World.  Since opening in April 2001, the hotel has won over 60 awards.

The Lowry Hotel, 50 Dearmans Place, Chapel Wharf, Salford, Manchester, M3 5LH

To book or for more information – www.thelowryhotel.com / 0161 827 4000