Manchester becomes latest UK city to open a state-of-the-art Dolby Cinema, at ODEON Trafford Centre

MANCHESTER, 11 September 2019 ­– Manchester film fans can enjoy the very best in cinema technology and luxury following the opening of the highly-anticipated Dolby CinemaTM at ODEON Trafford Centre. They now have the opportunity to experience films including IT Chapter 2 in the stunning Dolby Cinema, creating an immersive environment and an unrivalled cinematic experience in the city.

Guests at Manchester ODEON Trafford Centre enjoy a Dolby Cinema masterclass ahead of an exclusive preview screening of Ad Astra. They learned what makes Dolby Cinema so unique .jpg

A premium offering for film fans, Dolby Cinema delivers the total cinema experience designed from the ground up to provide the best sound, picture and environment for any movie. Dolby Vision brings a story alive, delivering a dramatically visual experience with astonishing brightness, incomparable contrast, and captivating colour unlike other cinema experiences. Studio grade Dolby Atmos transports audiences into a movie with breath-takingly realistic, moving audio that fills the room and flows all around you, putting audiences at the centre of a story through lifelike depth, detail, and clarity.

Every element of Dolby Cinema is thoughtfully designed to help moviegoers make the journey from the ordinary world to the world of the movie they are watching. The auditorium design, in tandem with Dolby Vision and Dolby Atmos, creates an immersive environment like no other.

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In the new Dolby Cinema, ODEON guests will also be able to relax and recline as the new auditorium has been completed with 160 handmade luxury reclining seats. ODEON’s reclining seats provide guests with three times more leg room and the Dolby Cinema at ODEON Trafford Centre is currently the only one to offer the luxurious recliners providing extra comfort whilst enjoying the on-screen drama.

The Dolby Cinema at ODEON Trafford Centre is the third in the UK following the opening of screens at the iconic ODEON Luxe Leicester Square in December last year and ODEON Luxe Leeds Thorpe Park earlier in the spring. A Dolby Cinema in ODEON Luxe Birmingham Broadway Plaza is currently expected to be added later this year.

Julian Stanford, Senior Director, Dolby Cinema Europe (right), and Dan Formby, GM, ODEON Manchester Trafford Centre (left) cut the ribbon for the brand-new Dolby Cinema at ODEON Trafford Centre. Photo Jon Park

Dan Formby, General Manager of ODEON Trafford Centre said: “We’re very excited that ODEON Trafford Centre will be the first cinema in Manchester to offer the Dolby Cinema experience. With the added luxury of recliner seats, this is one of the very best ways to enjoy a movie. Our guests are in for a fantastic treat – there are so many great movies slated for release that will look and sound incredible in the Dolby Cinema.”  

Julian Stanford, Senior Director, Dolby Cinema Europe (right), and Dan Formby, GM, ODEON Manchester Trafford Centre (left) take in the new Dolby Cinema screen in at ODEON Trafford Centre last night

Julian Stanford, Senior Director Dolby Cinema Europe, added: “Bringing film fans across the UK, now including Manchester, a truly unrivalled cinematic experience gives us immense pride as more and more people are able to experience the magic of Dolby Cinema. Filmmakers are choosing Dolby Cinema to create a new generation of storytelling, and we are thrilled to deliver a breath-takingly immersive viewing experience to local moviegoers like they will have never experienced before. We can’t wait for Manchester film fans to be able to enjoy upcoming blockbusters like The Joker, Ad Astra and Star Wars in the stunning Dolby Cinema.”

For more information or to book tickets to ODEON Manchester Trafford Centre, visit www.odeon.co.uk.

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