The world’s most visited multi-sensory experience Van Gogh Alive, is now open at Salford’s MediaCity.

Created by Grande Experiences, the spectacular, immersive gallery which runs from 22nd October 2021 to 23rd January 2022, exhibits the life and work of the seminal Dutch artist. Housed in a 17,500ftpurpose-built venue in the MediaCity, the experience is a feast of sight, sound and even scent. More than eight million people have flocked to see Van Gogh Alive across 75 countries.

The highly anticipated launch event on Thursday 21st October saw celebrity names including football pundit Gary Neville and actresses Jorgie Porter and Maureen Lipman flock to the MediaCity piazza for an exclusive first look at the world-class cultural experience.

Paul Dennett, Salford City Mayor said: “Communities have really missed experiencing arts and entertainment over the past 18 months, so it is wonderful to have such a globally impactful and unique experience as Van Gogh Alive on our doorstep.  A feast for the imagination, it is a truly fascinating experience to be immersed within the world of Van Gogh outside of the traditional gallery walls.”

Josie Cahill, Place Director for MediaCity said: “The excitement around Van Gogh Alive coming to MediaCity has been building for months and we are delighted to welcome visitors to engage with this fantastic, world-leading immersive experience. Ambitious cultural partnerships like this are absolutely key for us in our plan to continue to accelerate MediaCity as a culture rich, waterside destination with exciting experiences for everyone to enjoy.”

Marie Toller, head of major relationships at The Christie charity said: “We’re thrilled that Van Gogh Alive has chosen to support The Christie charity. The last 18 months has been particularly challenging for our charity as we rely on the support and donations from the public to provide our patients with the very best care, treatment and access to groundbreaking research options. Monies raised from the exhibition will go towards making life that little bit easier for cancer patients and enhancing their experience while at The Christie hospital.”

Here are just a few reasons to visit –

  1. Experience the work of a world-renowned artist beyond the walls of a museum

Van Gogh Alive physically immerses you within the life and works of Van Gogh, changing the way visitors experience art by removing the concept of traditional museum visits often associated with quiet galleries, white walls and glass covered art works admired from afar.

Instead, Van Gogh Alive challenges the senses with sound, 3,000 moving images of Van Gogh’s seminal work using state-of-the-art SENSORY4™ immersive gallery technology in bright technicolour, and even the scents of Provence as you move through the experience.

  • Climb into a painting!

A life-sized recreation of ‘Van Gogh’s Bedroom’ – one of his most famous pieces – truly brings the painting to life. Visitors can sit on Van Gogh’s bed, his chair, use his mirror, and pose for a photo in one of the most recognisable bedrooms in history. Where else does a painting spring out into life sized, touchable, three-dimensional reality?

  • The immersive Sunflower room

If you love a good selfie then prepare yourself for the immersive sunflower room! This mirrored room complete with hundreds of sunflowers provides an incredible backdrop for a selfie which we guarantee will make you the envy of your Insta followers. As well as a bit of fun, it provides you with a great memory of your experience at the exhibition (and who knows, maybe a new screen-lock image too!)

  • Try your hand at recreating Van Gogh’s iconic artworks

Visitors are invited to try their hands at using his techniques and learning his craft to create their own masterpiece in the Art Activity Area. Featuring informative video tutorials, you will get hands-on experience in drawing techniques, perspective, and composition. With three graded tutorials on offer, novices and skilled artists can hone their skills side by side.

Tickets are priced from £22.00 for adults and £15.00 for children, with concessions and school group discounts available. Visitors can opt to support The Christie charity when booking or visiting. Event organisers are hoping to raise vital funds for the charity, to continue its incredible work leading the way for cancer care, research, and education.

Controlled visitor capacities and managed visitor flow mean visitors can easily respect any Covid-19 guidelines and enjoy the experience safely.

Tickets are available at quaytickets.com/vangoghalivemediacity

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