JERRY LOVES FRANK: Sailor Jerry Announces Official Partnership with Frank Carter & The Rattlesnakes Ahead of UK Tour

Sailor Jerry, the bold, and smooth as hell spiced rum has announced it will be supporting Frank Carter & The Rattlesnakes, ahead of their upcoming UK tour, kicking off the partnership on Friday 1st December 2017. Rocking out at each venue from Bristol to Brixton and everywhere in between, Sailor Jerry will play host to some kickass competitions for exclusive memorabilia and backstage sound checks, plus a blow-your-mind secret after show party and a hell of a lot of tattooing.

Hardcore front man Frank Carter, formally of the Gallows and Pure Love, will be tearing up stages across the UK with Sailor Jerry in hand. The two have a history that stems well back to the father of American old school tattooing Norman “Sailor Jerry” Collins. Frank, a well-regarded tattooist himself, previously co-owned a studio in the US with famous tattoo artist Keith Underwood, the last living link to the Sailor Jerry ink.

Commenting on the Sailor Jerry partnership, Frank says, “When I first saw Sailor Jerry tattoos, it had the same impact as the first time I heard Black Flag, the first time I saw Descent From The Cross, the first time I watched Apocalypse Now; suddenly the world made more sense, and I felt like I knew more about myself than I did before.”

 Body art has always been a part of Frank’s life, since day one, Frank’s pre-concert rituals have included tattooing to get in the zone. This continues to live on as Frank will be inking up lucky fans prior to each show using his collection of iconic Sailor Jerry flash art.

Frank continues, “As an avid collector of tattoo memorabilia I have many sheets of original Sailor Jerry tattoo sketches.  As such I decided to make some time available on the tour to let people come and see my collection and choose a tattoo to be applied by me.

Enter to win one of the ultimate Sailor Jerry X Frank Carter & The Rattlesnakes tattoo experiences at each show by visiting Each winner selected will receive a Sailor Jerry flash art tattoo by Frank himself, plus two tickets to the show. A concert memory you’ll be proud to wear forever.

Tour dates have been announced with tickets on sale now and expected to sell out fast. If you’re lucky enough to grab one, you could be in with a chance of attending a private sound check with Frank and the band. You’ll even go home with a signed photo taken to make your friends envious.

Sailor Jerry’s bringing plenty more to table throughout the tour including pre-gig drinks in the queue from the Sailor Jerry airstream (London only) and Jerry & Gingers for the first 200 gig-goers (of age) through the doors at each show. As well as much more to win with money-can’t-buy memorabilia – signed drum skins and set lists – limited edition merchandise and bottles of its famous rum. More details on how to enter the competitions for tattoos, prizes and sound check can be found on The competitions entry will open at 10am on Friday 10th November.

Like the true hardcore hero that he is, Frank will be going full-throttle and DJing in a secret bar in Manchester following the concert on Sunday 3rd December. While the location will remain under wraps until the night, and entrance will be first come, first serve; follow Sailor Jerry’s Twitter @sailorjerryuk and for clues.

Frank’s distinctive vocals, combined with Sailor Jerry’s big, bad, bold taste makes for one hell of a show, not to be missed!

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