Popping up for two days only, Grosvenor Casinos is inviting consumers to come and witness the wonders of the Northern Lights on Thursday 30 November and Friday 1 December in Piccadilly Gardens.
To mark the beginning of its national Christmas and New Year campaign, the brand will be using virtual reality technology to transport consumers to an Icelandic wonderland. They will journey through a 4D immersive experience of the sights, sounds and smells of the Northern Lights setting, before meeting five woodland creatures who will invite them to come and spin the roulette wheel in the wildest casino of them all.
Visitors who share their experience on social media using the hashtag #LeadThePack will be in with a chance of winning a Grosvenor Casinos VIP package, including dinner, drinks and a Learn To Play gaming session.
The #LeadThePack activation will run from 12pm – 9pm on Thursday 30 November and Friday 1 December in Manchester’s City Centre, Wellington Statue, Piccadilly Gardens, Manchester, M 1 1RG.