Global VR company, Wild Immersion, is opening its first permanent UK interactive cinema facility at intu Trafford Centre, following a successful trial this summer.
Described as the ‘World’s First Virtual Nature Reserve’, Wild Immersion aims to take consumers deep into real-life wildlife locations, introducing seven new and unique Virtual Reality (VR) films, having filmed over 140 species in over 40 countries.
The company is now taking over the 4532sq ft location that was previously occupied by Giraffe on the first floor of The Orient and will be opening its new 40-seat theatre permanently at the start of October.
The attraction aims to provide both information and entertainment, being endorsed by Dr. Jane Goodall, DBE, Founder of The Jane Goodall Institute and UN Messenger of Peace. Along with existing venues in Switzerland, France and Finland, the new Trafford Centre site will be donating a percentage of profit to the Jane Goodall institute to support its conservation work and help promote the natural world we all share.
Wild Immersion CEO Grégoire Moisson comments: “Our mission is to connect users with animals and raise awareness of the dangers so many species face, as well as help protect them in an ever-changing world.
“We have already opened Wild Immersion venues in several major cities around Europe – and following extensive trials, are delighted to officially open our first permanent UK venue here in Manchester. Our next step will be to launch venues outside of Europe to help entertain while spreading a very important message.”
Alison Niven, Centre Director at intu Trafford Centre, comments: “Following a successful trial this summer, we’re delighted that Wild Immersion is taking a permanent site within the centre. It’s a truly fantastic leisure activity that will make the whole family smile with awe.”